AMP pages disadvantages

Who Should Implement the AMP Pages after Mobile-first Update?

This begins with the launching of  Google’s AMP project, it has always been a big confusion for SEO industry. Which has recently got more hype after Google launched the Mobile-First Indexing update. So far the traditional SEO practitioners have taken AMP as new practice to follow and started implementing without giving enough thought. Most of the rational SEO’s still having doubt about the importance of the AMP and should they really apply it to all type of websites?


Being a rational practitioner it’s very obvious to ask one big question in this regards.


Should I really Implement AMP on My Website?


So here we are to solve the confusion and get the clear understanding of AMP for all type of websites.


What exactly the AMP project is?


AMP stands for Accelerated Mobile Pages, by its name we could make out that it is regarding the acceleration of your web pages on mobile devices. To accelerate your web pages, Google has given some simple formatting tags in HTML to make a normal page load very easily on mobile devices. The study has found that AMP pages are usually 4 times faster than a normal page. Which means a lot in user experience and conversion optimization.


So yes, AMP pages seem more worth to invest into. Right? But wait, let’s find more details.


AMP pages are really faster than a normal webpage but AMP also does not support many styling tags and scripts. Which might not give the best interactive design experience for conversion.



Problems to Adopt AMP page Design

  1. Analytics: Your normal tracking code does not work in AMP page because it’s a pure JavaScript. Which AMP can not load and run properly.


  1. Designing: As said earlier, AMP does not accept many of your styling in HTML, CSS and JavaScripts. Which makes your website less interactive on desktop devices in results to this you might lose the conversions as well.


  1. Compatibility: AMP pages are purely developed for the mobile purpose only. Which means your pages need better front end codes for the desktop device. Thus you have to create a desktop version of the same page.


  1. Cache: AMP is the cache-based system, wherein your pages are not served from your host server rather they are saved in a cache and served directly to the user.


  1. Ads Revenue: If you are running ads on your website, either through a script of Adsense or affiliation. Your ads won’t appear in AMP pages. So that means you might lose the earning source too.


The only Big issue on this list is the AMP cannot help you in improving the conversion on your website. Which is the core purpose of most business websites.


So, What are the real benefits of having AMP enabled?


  • AMP was initially introduced to publishing websites like news sites and online magazines to help users access these large websites with ease. Because users visiting these websites are actually looking for information or wants to read the content.


  • So AMP played a vital role in serving the text in reading friendly manner for users on news sites.


  • But as it has the sole purpose of serving text, AMP simply did not give much of importance to interactiveness of a web page.


Although AMP helps load the page way faster and Google’s update on faster loading sites gave a boost to AMP adoption process. Thus it created a big confusion at the same time.


So I  firmly believe that Google itself is responsible for this confusion and should have cleared it earlier. But as the way people have taken the adoption process to next level. We have seen some tremendous work done in AMP area by Eric Enge and Stone Temple Team


Now we can expect to see an improvement in AMP syntax structure in near time or AMP would be revamped.


Final Conclusion:

If you have blogging site or news site which purely meant for serving textual content to users. You are good to go with AMP, rather AMP is actually made for you only. But if you have a business website which needs to be interactive and trackable. AMP is not yet the solution for you, only consider responsive design as the best solution.