With the digital evolution, of face of online space has changed considerably, for over a decade. The main platform for going digital was desktop which was then taken over by laptops to surf the web and interact with online content. Now in the mobile age, people are more inclined towards tablets and mobile to consume digital content. Multi-platform or multi-device is the new digital landscape. Keeping pace with this changing user behaviour, marketing industry needs to rethink and generate content formats which user will want to consume. Content is successful only if the user can interact – associate – and recall it. Yes, we are talking about ‘Video’. Video marketing is the new age of marketing. Video content creates value, relevance, is easy memorable, easy to consume and has an underlining trait of ‘going viral’.
Some measurable Video Marketing insights for you:
- In 2017, online video accounts for 74% of all online traffic
- 55% of Internet users watch videos online every day
- 59% of executives choose video over text
- 52% of marketers believe that video is effective for brand awareness
- Using the word ‘video’ in an email subject line boosts the open rates by 19%
- Almost 50% of internet users look for videos related to a product or service
- Customers prefer to watch a video than read textual content about product/service
- Steady increase in percentage for Facebook, Twitter videos being watched is observed
- 52% of marketing professionals worldwide regard video content as best for optimum ROI
- People spend on average 2.6x more time on pages with video than without
What are some prime benefits of video marketing?
Video marketing offers a myriad of advantages which you can leverage for your digital marketing strategy.
Video uses two most important senses – sight and sound, collectively, which is referred to as being more impactful. Viewers enjoy your video content and that helps positively for your content marketing efforts. You can have a profound impact on your video viewers by educating them about your services, product and creative awareness about the brand with video marketing strategies.
The Role of Visual Content
Explanatory videos on your landing pages can help you generate more leads, thus, improving your sales for a particular product or service. Most of the traffic is expected to come to your website which in turn improves SEO of website and CTR. Landing page with videos seems to be very informative for the user. Digital Marketers can place a video that gives more visual information about the topic user because of which the user has landed on the landing page. This makes the user experience delightful which further can compel the user for lead-generation activities like form-fill etc.
Flexibility of Video
The video is a multiplatform, multi-device content that can be viewed on mobiles, tablets and desktop screens. The responsive and fit for consumption on all devices makes video a versatile marketing tool. Thus, it is quite evident that scope of video marketing is spread across multiple platforms and many devices. One can benefit this attribute by using the minimal number of videos to get maximum reach and market penetration.
Videos are viral in nature. Multiple sharing by viewers make video spread like forest-fire, giving an edge over the competitors. Once the video goes viral, it spread by leaps and bounds without much effort. Marketing professionals can leverage this opportunity to by making a viral video or turning video to viral.
Videos have an incomparable ability to be personal, professional or emotional, which is a great advantage to boost sales and generate qualified leads. Buyers want to feel good and feel helpful at the same time. Video marketing, when done correctly, is the best way to create a positive effect. This truly clarifies why videos are dear to humans. Viewers start to relate to the video content, which is very beneficial for the organizations indulged in video content marketing activities.
Videos prove to be the best collateral for social media. There is no second opinion on the fact that videos are the most highly shared content formats on the Internet. Social media channels with maximum video content can get more likes, share and comments creating a high brand image.
Videos are memorable and help build trust, create a brand impression for a user to connect and interact with your brand. Since videos are emotionally charged they improve the brand association and aid brand recall for consumers. Videos are self-explanatory due to which concepts can be explained with high level of creativity and are consumed with very less effort. It has been tried and tested that images help improve ROI. Video , certainly, helps further as videos are moving images.